DESCRIPTION No one visits a website to see a banner ad. They come to read an article. And no one will click a dull banner ad.
To solve these two issues, we made a banner that synchronizes with the movement of the person who’s reading the website article. Scroll down to read an article and discover the banner ad that moves along with you. Squeeze! Then, scroll up to discover the second message. Recycle!
Even if you do no click the ad, the ad lets you experience the product message as you participate: a totally new banner ad with a clear distinction from the conventional ones.